West Coast Cooler came to us looking to add a new product to their range. This is an example of a few of our creative concepts for the first stage presentation.
Their target market was Girls, girls and girly girls! WCC is not ashamed to be girls drinks! The label was to reflect her desire for the excitement of change, it celebrates her femininity and the joy of having lots of choice.
We were asked to created a simple brand extension right through to a more radical change.